2026 Agenda
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• How companies build brand storytelling and branded entertainment strategies
• When and how creating content in-house makes sense
• Key skills and roles needed to ensure original content success Brand Storytelling Stage America/Chicago
One of the leading indicators of the new merging of retail and entertainment is a surge of brands and retailers jumping into the content creation game. From executive hiring to launching or expanding content studios, firms that might once have licensed IP or partnered with a studio are now creating content themselves. This session will feature two senior leaders sharing their vision for this new age of content-powered brand storytelling. You'll hear:
• How companies build brand storytelling and branded entertainment strategies
• When and how creating content in-house makes sense
• Key skills and roles needed to ensure original content success
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This session will explore:
• Balancing growth, efficiency and changing customer expectations for ecommerce
• How retailers are redesigning the ecommerce funnel for AI-influenced shopping
• New metrics and mindsets that drive advantage -- and old ones that should be retired Retail Excellence Stage America/Chicago
The next evolution of commerce isn’t about adding more features, it’s about rethinking how digital drives enterprise-wide growth, loyalty, and profitability in modern retail. In this Track Keynote, a leading executive will share how they are redefining and evolving their ecommerce approach.
This session will explore:
• Balancing growth, efficiency and changing customer expectations for ecommerce
• How retailers are redesigning the ecommerce funnel for AI-influenced shopping
• New metrics and mindsets that drive advantage -- and old ones that should be retired
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Shoptalk Ask Me Anything sessions feature a senior industry leader onstage and ready to answer your most pressing questions about the future of the industry. We’re curating a mix of retailer and brand executives, leading analysts, tech leaders, and more. AMA sessions are facilitated by an Emcee, who ensures the questions stay on point and that the session keeps moving. We’ll crowdsource some AMA questions in advance of the show, but bring your curiosity and questions to the session, too!


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