Creating Shopping Experiences for Today's Consumer: A Conversation

Both online and offline, shopping increasingly encompasses very different needs and experiences, including ease and inspiration, and “foreground” – shopping with active customer engagement; and “background” – shopping on autopilot while someone is doing something else. This session feature two leaders discussing how they are responding to challenges shoppers face around both time and money, while also creating moments of joy and delight. You’ll learn:
•    How companies track and assess customer feedback on shopping experiences
•    The data and insights that help set priorities around customer experience
•    The benefits of optimizing shopping experiences to serve disparate customer need states