The B2B Exchange brings together the companies building, scaling and enabling modern business buying, with themes spanning wholesale growth, digital transformation, AI, product data, search, platforms and new operating models.
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The B2B Exchange at Shoptalk
(powered by Master B2B)
B2B commerce is becoming one of the biggest growth priorities across retail, brands, manufacturing and distribution. Business buyers now expect digital-first experiences, but the path to modern B2B commerce is complex, spanning bulk purchasing, negotiated pricing, account workflows, replenishment, product data and sales-assisted buying.
Built with Master B2B, the B2B Exchange at Shoptalk Fall 2026 will give leaders a dedicated place to explore what comes next, starting with a September 28 Pre-Day Summit in Nashville and continuing through B2B-focused programming from September 29-October 1.
Explore the Future of B2B Commerce
Explore how retailers, consumer brands, manufacturers and distributors are expanding and modernizing B2B commerce.
- Expand into professional, trade and wholesale channels
- Create new B2B revenue streams
- Modernize digital commerce experiences
- Improve operational efficiency
- Serve business buyers with more scalable, customer-friendly solutions
Understand how business buyers discover, evaluate and purchase today.
- Digital self-service and sales-assisted buying
- Negotiated pricing and account-based workflows
- Replenishment, reordering and repeat purchasing
- Complex fulfillment and delivery expectations
- What companies must deliver to win and retain B2B customers
Learn how product data, platforms and AI are reshaping B2B commerce.
- Product data, PIM and MDM strategies
- Search, discovery and commerce platform decisions
- Practical AI use cases for B2B buying and selling
- Agentic buying and selling workflows
- Technology decisions that streamline operations and support complex buyer journeys
A Dedicated Forum Within Shoptalk Fall
The B2B Exchange gives attendees a focused way to explore one of commerce’s biggest opportunities while participating in the broader Shoptalk Fall experience. Built for retailers, brands, manufacturers, distributors and partners, the program combines executive discussion, practical content and meaningful onsite connections.
Invite-Only Pre-Day Summit
The B2B Exchange begins with an invite-only Pre-Day Summit designed for executive-level discussion and peer connection.
- Executive table topics
- Peer-led discussions and collaborative roundtables
- Priority sharing across B2B commerce leaders
- Challenges, opportunities and operating models
- Connections with leaders navigating similar complexity
During Shoptalk Fall
From September 29 to October 1, the B2B conversation continues across Shoptalk Fall.
- B2B-focused programming throughout the event
- Small-group breakouts and onsite connections
- Discovery Stage sessions on the Shoptalk Fall show floor
- Practical conversations with retail, brand and technology leaders
- Real-world examples across wholesale growth, modern B2B buying, AI, product data, search and platforms
Discovery Stage Programming
The B2B Exchange sessions will take place on the Discovery Stage, bringing practical conversations to the Shoptalk Fall show floor.
- Case studies from B2B commerce leaders
- Panels, debates and Q&A
- Practical, real-world conversations
- Insights into what is changing in B2B commerce
- Clear takeaways on how leaders can act on it
