Alon Rotem

Chief Strategy Officer ThredUp

As ThredUp's Chief Strategy Officer and Chief Legal Officer, Alon Rotem oversees the company's strategic direction and legal affairs, including its public policy and sustainability efforts. He is a vocal advocate for advancing textile recycling through legislative engagement and is actively involved in shaping public policy via coalitions such as ACT and Politically in Fashion. Alon also spearheads ThredUp's innovative Resale-as-a-Service (RaaS) program, which has led to partnerships with dozens of retailers such as Athleta, Madewell, Reformation, and J.Crew, enabling them to build scalable resale solutions and sustainable offerings to their customers.