Vanessa is the DTC and Ecommerce leader at Merit Beauty, overseeing the brand's direct-to-consumer business across North America and Australia. Since joining Merit in October 2023, she has led the team responsible for the overall growth of meritbeauty.com,ensuring a consumer-first site experience while guiding the brand's expansion into international markets including Australia and Europe. Her team spans performance marketing, influencer marketing, integrated marketing, CRM, and ecommerce/digital product — a cross-functional group she leads to drive both new customer acquisition and customer retention, while overseeing how campaign launches roll out across channels.