Parinaz Firozi
Head of Growth & Agentic Commerce Partnerships Anthropic
2026 Agenda Sessions
Track Keynote: The Next Evolution of Commerce
The next evolution of commerce isn’t about adding more features, it’s about rethinking how digital drives enterprise-wide growth, loyalty, and profitability in modern retail. In this Track Keynote, a leading executive will share how they are redefining and evolving their ecommerce approach.
This session will explore:
• Balancing growth, efficiency and changing customer expectations for ecommerce
• How retailers are redesigning the ecommerce funnel for AI-influenced shopping
• New metrics and mindsets that drive advantage -- and old ones that should be retired
Tuesday 29 September 15:45 - 16:05 Retail Excellence Stage
Ecommerce
Management
This session will explore:
• Balancing growth, efficiency and changing customer expectations for ecommerce
• How retailers are redesigning the ecommerce funnel for AI-influenced shopping
• New metrics and mindsets that drive advantage -- and old ones that should be retired Retail Excellence Stage America/Chicago
