The next evolution of retail isn’t about adding features randomly, it’s about rethinking how digital and non-digital benefits and services drive enterprise-wide growth, loyalty, and profitability. In this Track Keynote, the Global Head of Amazon Prime will share how he evolving the company's flagship membership program to transcend customer retention and meet a growing variety of customer needs to save time and money. 
  
 The conversation will explore: 
•    Balancing growth, efficiency and opportunities to serve changing customer expectations
•    How retailers are redesigning their offerings, deciding what to include and what to edit out 
•    What other brands can learn about adding services to their core retail offerings
•    New metrics and mindsets that drive advantage -- and old ones that should be retired