Dig in to challenges facing B2B and B2C executives and organizations today and leave with practical ideas and fresh perspectives from your peers and subject matter experts.

Capturing The Modern B2B Buyer - Human & Agent: Today's B2B and wholesale buyer is self-directed, digitally native, and typically 60–70% through their decision before ever speaking to sales. Winning requires meeting buyers where they research — through content, peer communities, and personalised digital touchpoints — rather than relying on outbound-led funnels. What content, tools, and digital experiences are actually influencing purchase decisions? How has your business changed to meet these new expectations? How are you treating the agent – generated traffic on your site to support this element of the buying experience?
Key Technologies for Optimal Product Data: Clean, consistent, and rich B2B product data is the foundation of great digital commerce and AI readiness. Organizations that invest in the right data infrastructure unlock faster time-to-market, fewer returns, and stronger personalisation at every touchpoint. Where is your B2B organization investing in technology, people, or process?
Reducing Channel Conflict While Growing Direct: Same old topic, but yet still relevant. How are B2B companies balancing distributors, dealers, retailers, marketplaces, and direct channels?
Practical AI use cases: Beyond the hype, AI is delivering measurable value in B2B and wholesale in well-scoped, high-volume, repetitive tasks. The highest-ROI applications share a common pattern: abundant training data, a clear success metric, and a human review layer for edge cases. What examples are you seeing in your B2B organizations? What’s the hardest part of putting these use cases into practice in B2B?

Please note, September 28 is an invite-only pre-day B2B Summit, not available to all attendees. Find out more here.

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Registration Opens for The B2B Exchange at Shoptalk, powered by Master B2B (Invite Only)

B2B Exchange Kickoff (Invite Only)

B2B Exchange Peer Perspectives (Invite Only)

Networking Break (Invite Only)

B2B Exchange Executive Roundtable Discussions (Invite Only)

B2B Exchange Wrap-Up (Invite Only)

B2B Exchange Happy Hour (Invite Only)

VIP Dinner (Invite Only)

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