Current speakers

Dee Murthy has spent the last two decades building brands in the retail industry. In 2002, he founded Five Four Group, a fashion holding company bootstrapped to nearly nine figures of revenue. Through his 20+ years of building the LA-based company, he launched the largest men's subscription box (The Menlo Club) and popular streetwear brands like Young & Reckless. Dee has manufactured millions of goods across the globe and built wholesale relationships with retailers worldwide. As a trusted advisor to many prominent brands and retailers, Dee understands the challenges the retail world faces today and beyond.