Anne Smith

VP, Global Loyalty Marketing, Marriott Bonvoy

Marriott International

I am a hospitality brand and marketing executive born from the foundations of CPG. I joined Marriott in 2021 as the marketing leader for Marriott Bonvoy, and my mission is to fulfil our brand promise of enriching the lives of travelers by connecting them to the people, places, and passions they love. I oversee loyalty promotions that drive topline revenue, lifecycle marketing that converts customers to loyal members and maximizes lifetime value, and once-in-a-lifetime experiences, called Marriott Bonvoy Moments. My team helps members understand the depth and breadth of our offering, from our portfolio of over 30 hotel brands, to our over 75 global and regional partners, and all the ways to earn and redeem for nights, experiences, and more. Before joining Marriott, I was at Choice Hotels International, where I led the brand organization and ran corporate strategy. My career in marketing began at the Frito-Lay division of PepsiCo, where I held a variety of marketing and brand roles, including Innovation, Multicultural Marketing, And Environmental Sustainability. I received my MBA from the Kellogg School of Management.