Alison Hiatt

Chief Marketing & Growth Officer

Vera Bradley

Alison Hiatt is the Chief Marketing Officer of Vera Bradley, Inc. Hiatt is an accomplished consumer and marketing leader with a versatile and deep track record of success for several industry-leading brands. Prior to joining Vera Bradley, she was Chief Marketing Officer for ice cream company Salt and Straw, where she was an instrumental part of transforming the unique company from a regional brand to an emerging national one through innovative marketing, digital, and ecommerce initiatives and strategic partnerships. Hiatt previously served as Chief Marketing Officer of Banfield Pet Hospitals, a division of Mars, Inc., and has held marketing-related and other retail posts with Hanna Andersson, REI, Starbucks, and Amazon over the course of her career.