Debra Aho Williamson

Chief Analyst

Sonata Insights

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot subtle changes in consumer behavior that lead to tectonic changes in marketing strategy. She launched eMarketer’s social media research practice in 2006 and was one of the first analysts in the world to pinpoint the eventual power and potential of social media. As chief analyst at Sonata Insights, Debra provides custom research and advisory services to businesses operating at the intersection of social media and AI. Debra’s analysis and research have been featured in thousands of news articles, and she has made more than 40 TV appearances, including on NBC, BBC, Bloomberg Television and CNBC.