Lucy Yu

VP, Strategy & Marketing

Expedia Group

Lucy is a seasoned strategy and marketing executive with over 10 years of experience driving growth and innovation in competitive and international markets. Known for a strategic mindset and a passion for building brands, Lucy has a proven track record of developing and executing successful commercial and marketing initiatives that align with organizational goals.

Currently serving as VP of Strategy and Marketing at Expedia, Media Solutions, Lucy leads a dynamic team in crafting comprehensive marketing strategies that enhance visibility and engage partners across multiple channels. Lucy specializes in develop data-driven marketing strategies that resonate with target audiences. She successfully led cross-functional teams to identify and deliver opportunities for innovation, and crafting strategic roadmaps for Expedia Media Solutions to become the World’s Leading Travel Media Network.

Prior to this role, Lucy held key positions at Amazon, BCG and Harvard Management Company, where she spearheaded initiatives that transformed and significantly improved customer engagement, partner acquisition and investment strategies. Lucy holds an MBA from Wharton, University of Pennsylvania and a Bachelor’s Degree from Northwestern University. Outside of work, Lucy enjoys tennis and cooking as well as spending quality time with her family.