Natalie Mackey

CEO

Winky Lux

Natalie Mackey, a visionary serial entrepreneur, founded Winky Lux in 2015, a beloved beauty brand known for its enchanting blend of clean ingredients and vibrant whimsy. Her previous finance career as an analyst for five years presented challenges in a male-dominated industry, prompting her to co-found a management consulting company. This pivotal decision sparked her passion for products and ignited a deep love for the beauty industry, which she eloquently describes as "selling magic." Natalie's transformative leadership propelled Winky Lux to extraordinary heights. By creating a captivating custom display in Target, featuring mesmerizing neon signs and larger-than-life replicas of their iconic pill lipstick, Winky Lux achieved the fastest-growing brand launch in Target's history. Recently, they replicated this success with the launch of their international brand expression at Shoppers Drug Mart, marking a significant milestone. Natalie's expertise has garnered recognition, leading to invitations to esteemed panels and events such as ShopTalk, How To Build a Million Dollar Business, and JP Morgan's Leadership in Beauty Forum. She has also been acknowledged as one of NBC's Brands to Support and has been hailed as a trailblazer in the Female Founder World.