2025 Speakers

Matthew Adam Smith is Founder and CEO of TWO ISAACS—a strategic consultancy guiding Retailers, Brands, and Solutions toward responsible growth through AI and Advanced Tech. He’s been named a top leader, influencer and AI expert by RETHINK Retail, RetailTechMedia Nexus, Thinkers360 and Coresight Research, and created the “AI in Retail” (“AiR”) thought leadership platform. Passionate about social justice, Matthew founded the non-profit CommerceCares to unite commerce professionals around positive change for our workforces and their communities.

From 2019-23, Matthew drove Walmart's commercial transformation as a launch leader of their retail media and eCommerce marketplace platforms—now responsible for more than half of the company’s net profit growth. He previously led revenue for iconic media brands Men’s Health, WIRED, Fast Company and Dr. Oz, and originated diversity marketing efforts for HBO, Target, Wells Fargo, and Mercedes-Benz USA.