Lisa Koetter

Partner Bain & Company

As Head of Bain & Company's Americas Restaurant & Food Service Practice, Lisa Koetter brings over two decades of deep expertise guiding the industry's most recognized brands through transformative growth. With 20+ years at Bain, she has partnered with QSR, fast casual, casual dining, and family dining brands and operators to unlock sustainable competitive advantage. Lisa is known for leading end-to-end brand transformations that span menu and value innovation, customer and associate experience redesigns, operational excellence, and digital reinventions. Her work is grounded in a customer-first philosophy, with expertise in guest and associate experience redesigns. She has guided brands through some of their most consequential strategic pivots, including international growth initiatives and enterprise-wide capability builds across marketing effectiveness, pricing, channel strategy, and data & analytics. A trusted advisor to executive teams navigating both scale and growth disruption, Lisa brings a practitioner's perspective to the intersection of strategy and execution and a genuine passion for elevating the future of restaurants and food service.