Holistic Merchandising: Leveraging Org-Wide Data Streams for Better Planning
Merchandising today must draw on data and insights from across an organization. Demand data, social listening, past sales, as well as the merchandising team's own insights and intuition all play a crucial role. This session will feature two executives from leading brands in a conversation on how companies are taking a holistic, 360 approach to merchandising today. You'll hear:
• How merchandising teams sort through the vast troves of data to identify what really matters in terms of trends and shifts in demand
• The role AI plays in merchandising, and the best ways to leverage it going forward
• The skillset required to be a successful merchant today
Thursday 01 October 12:00 PM - 12:20 PM Shopper Motivation Stage
Understanding the Customer
Speakers
Chief Merchandising Officer, Claire's
Chief Merchandising Officer, The Children's Place
