Monetizing Video: New Approaches to Endorsements, Product Integrations, and More

The lines between video content, community, and transaction are blurring. Hear how today’s retailers and brands are moving beyond impressions to build integrated commerce experiences within video itself. Featuring case-driven presentations followed by a panel discussion, this session will examine how video is evolving as a scalable revenue stream driving action as well as building brand awareness and affinity. 

Speakers will examine: 
•        What’s working in sponsored content, creator-led commerce and product placement
•        Balancing brand storytelling needs without disrupting authenticity 
•        How to align video strategy with broader ecommerce business goals