Delivering Personalization that Drives Engagement and Transactions
Personalization is already an expectation in ecommerce, as retailers and brands must create differentiated experiences that drive both immediate impact and long-term customer value. As good personalization has become table stakes, the bar for excellent personalization has grown ever-higher. In this session, retail leaders will explore how they are implementing and tracking personalization that delivers.
This panel will discuss:
• Common pitfalls that limit performance and scalability
• Defining metrics that matter most when evaluating personalization ROI
• Data strategies for improving the customer journey via personalization and recommendations
Tuesday 29 September 4:15 PM - 4:55 PM Retail Excellence Stage
Ecommerce
Omnichannel/ Unified commerce
Retail & Ecommerce Excellence
Moderator
Managing Director, Retail, AlixPartners
Speakers
SVP, Consumer Growth Officer, Hearst Magazines
Head of Digital, Media, & CRM, Americas, Dolce & Gabbana
VP, Digital Site Merchandising & Operations, Target
