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Adam Sinoway

Adam Sinoway

VP, Global Supplier Operations
Wayfair

Adam leads the Global Category Management Organization for Wayfair. He oversees the global teams in Shanghai and in Europe, Wayfair Canada, along with Perigold, Castlegate, Supplier Advertising, Supplier Marketing and Global Retail Solutions, that are focused on building tools and technology that support supplier partners and internal Wayfair teams. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.


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Sep 29 2026
17:05 - 17:45
Shopper Motivation Stage
Management

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