Demand Sensing for Agile and Resilient Supply Chains

Retail demand can shift overnight, driven by social trends, promotions, weather, or macro volatility. Retailers that respond fastest aren’t just forecasting better, they’re sensing change as it happens. ""Demand sensing"" is the emerging phrase to describe the capability to go beyond demand planning. This session will dive into how companies are using real-time data and predictive signals to stay agile, reduce risk, and make smarter inventory decisions.

Speakers will discuss:
• Identifying early demand signals before they show up in traditional forecasts
• Adjust sourcing, allocation, and replenishment decisions in near real time
• Embedding demand intelligence into enterprise planning processes