Insights on Customer Sentiment: Demographics, Psychographics, Geographies
A complex and polarized economic and social moment makes understanding customer sentiment and behavior as vital as it is complicated. This session will feature insights from three leading analytical minds, drawing on new, primary research to illuminate various aspects of the customer today. You’ll hear:
• How different customers view the next six months
• What factors most motivate – or dissuade – purchases
• Fast-emerging trends and how companies are keeping tabs on a market that changes quickly
Tuesday 29 September 3:25 PM - 4:05 PM Shopper Motivation Stage
Understanding the Customer
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