Farzana Nasser

Partner Chameleon Collective

Farzana Nasser is a Partner at Chameleon Collective and a growth marketing executive who helps leading consumer brands accelerate profitable growth through customer acquisition, digital transformation, and eCommerce strategy. Working alongside executive teams, she advises private equity-backed and enterprise organizations on the critical decisions that drive revenue, improve marketing performance, and build scalable, customer-centric businesses. Over the course of her career, Farzana has led growth initiatives for globally recognized brands including Estée Lauder, Diptyque, Erno Laszlo, Malin+Goetz, John Hardy, Bugaboo, Vera Bradley, NEST New York, Wyndham Hotels, and AccuWeather. Her expertise spans customer acquisition, performance marketing, CRM, analytics, AI, omnichannel strategy, and organizational transformation, giving her a unique perspective on how modern marketing organizations can adapt to rapidly changing consumer behavior and technology. Known for combining strategic thinking with hands-on execution, Farzana is frequently brought in to assess complex business challenges, identify untapped growth opportunities, and help leadership teams translate strategy into measurable business results. Her practical, operator-first approach has made her a trusted advisor to C-suite executives navigating growth, change, and digital transformation. A recognized voice in retail and digital marketing, Farzana is a frequent speaker and moderator at leading industry events, including CommerceNext, the KKR CMO Summit, eCommerce Expo, and Shoptalk. She has been recognized by RETHINK Retail as a Top Retail Expert and has been featured in leading retail and marketing publications for her perspectives on the future of commerce, AI, customer acquisition, and digital innovation. Whether advising executive teams, leading transformation initiatives, or moderating conversations with industry leaders, Farzana is known for delivering candid, actionable insights grounded in real-world operating experience. She helps organizations bridge strategy and execution, enabling brands to grow more efficiently, compete more effectively, and stay ahead in an increasingly complex retail landscape.