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J. Michael Prince

President & CEO U.S. Polo Assn.

J. Michael Prince is President, Chief Executive Officer, and Board Member of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, the official sports brand and broadcaster for the United States Polo Association (USPA). Michael provides executive leadership overseeing the iconic sport-inspired U.S. Polo Assn. brand, which has a $2.7 billion global footprint and is represented across 190 countries worldwide. His leadership drives the success of the Company’s more than 1,200 U.S. Polo Assn. retail stores, digital commerce, global partnerships, and overall management. Michael also oversees the Company’s global broadcasting business, Global Polo, which showcases high-profile polo games through multiple content platforms. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. In 2025, legendary ESPN broadcaster Chris Fowler hosted the U.S. Open Polo Championship at the USPA National Polo Center (NPC) in Palm Beach. Michael and U.S. Polo Assn. have been featured in Fast Company, Forbes, Fortune, Entrepreneur, GQ, Vanity Fair, WWD, Florida Trend, Palm Beach Illustrated, Modern Luxury, Retail & Leisure International, Modern Retail, Chain Store Age and on ESPN, MSN, Bloomberg, Yahoo Finance, Fox Business, TD Ameritrade, and Cheddar TV, as well as many international publications and broadcast outlets. He has also been a guest on a variety of leading business, industry, and sports podcasts.


2026 Agenda Sessions

Track Keynote: Brand Storytelling That Delights and Performs

Tuesday 29 September 15:25 - 15:45 Brand Storytelling Stage

Add to calendar 09/29/2026 15:25 09/29/2026 15:45 Track Keynote: Brand Storytelling That Delights and Performs Brand Storytelling Stage America/Chicago