Magnus Hjörne

Co-Founder & CEO Kind Patches

Magnus Hjörne is a serial DTC brand founder and operator known for turning early-stage concepts into category-defining brands at breakneck speed. He is the Co-Founder and CEO of Kind Patches, a wellness brand he scaled from 4 million DTC customers to Target, Walmart, and CVS nationwide. Before Kind Patches, he was a key force behind NA-KD—helping grow the fashion brand from a dinner-table idea to 200MUSD in revenue shipping to 180+ countries - alongside other ventures. His edge is rare: equal parts visionary brand instinct and relentless execution, built on best-in-class influencer marketing and high-performance DTC growth tactics.