Vicki Cantrell

CEO Vendors in Partnership

Vicki Cantrell, often called the Fairy Godmother of Retail, is a retail strategist and community builder, recognized for relationship building and accelerated growth. She founded Vendors in Partnership and the VIP Awards, a trusted executive ecosystem of retailers, solution providers and industry experts advancing retail innovation and better partnerships.

Her career includes Retail Transformation Officer for Aptos, NRF’s SVP Communities and Exec Director of Shop.org, COO of Tory Burch, CIO of Giorgio Armani and Gucci Group. Cantrell is a Vice President for the Retail Orphan Initiative (RetailROI), a non-executive director of Tandy Leather Company, Advisor for ReFiBuy.ai and Honeycomb Retail AI, and on the Executive Leadership Committee of the Retail AI Council.