Brand Strategies for Leveraging Marketplaces

Marketplaces have evolved from mere distribution channels to becoming a crucial and central part of digital commerce. Brands often struggle on marketplaces to balance reach vs. control, while maintaining cross-channel consistency, and still stand out from other sellers. In this session brand leaders share successful strategies for leveraging marketplaces today. 

 Speakers will discuss: 
•        When marketplace presence enhances or erodes brand equity
•        How to integrate marketplace learnings into owned-channel growth strategies 
•        Ways to protect brand positioning and customer experience in third-party platforms