Rachel Jonas Gilman

CEO Mane

Rachel Jonas Gilman is the CEO of Mane, the cute, feel-good hair care brand founded by celebrity stylist and entrepreneur Jen Atkin. Since stepping into the role in early 2024, Rachel has led a full brand refresh—reworking Mane’s strategy, sharpening its voice, and rebuilding a values-driven team culture.

Under her leadership, Rachel helped evolve Mane from a styling hot tools brand into a bold, hair care driven player with a hero-product strategy and buzzy new category launches—starting with stylers in August 2025. Working closely with Jen, she’s helped shape a brand ethos that feels expressive, connected, and distinctly Mane.

Rachel brings more than 20 years of experience building and scaling omni-channel consumer brands across beauty, fashion, and home. A marketing-first operator to her core, she’s built a reputation as the kind of modern CEO brands seek: customer-obsessed, insights-led, brand-savvy, and deeply invested in building brands and products people truly love.

Before joining Mane, Rachel was the founding President of PATTERN Beauty by Tracee Ellis Ross, where she helped translate Tracee’s vision to life by building the brand from launch into an eight-figure business and cultural force in textured hair care. From retailer expansion to product innovation to shaping the brand’s voice, Rachel helped turn PATTERN into a powerhouse. Earlier in her career, she held senior marketing leadership roles at Beach House Group, Yoobi, Jonathan Adler, Cole Haan, and Juicy Couture.

Known for nurturing founder-led brands and building standout teams, Rachel leads with empathy, curiosity, and a deep commitment to human connection. With a learning mindset and resilience, she brings foresight, gratitude, clarity, and heart to every brand (and every team) she helps build.

Rachel graduated with honors from the University of Wisconsin-Madison with a degree in Strategic Communications. Currently, she lives in Los Angeles with her family.