2026 Agenda Sessions

Track Keynote: Brand Storytelling That Delights and Performs

One of the leading indicators of the new merging of retail and entertainment is a surge of brands and retailers jumping into the content creation game. From executive hiring to launching or expanding content studios, firms that might once have licensed IP or partnered with a studio are now creating content themselves. This session will feature two senior leaders sharing their vision for this new age of content-powered brand storytelling. You'll hear:

• How companies build brand storytelling and branded entertainment strategies
• When and how creating content in-house makes sense
• Key skills and roles needed to ensure original content success