Smile is the leading loyalty platform for enterprise brands on Shopify Plus. Trusted by thousands of high-volume businesses, Smile turns one-time shoppers into repeat, high-value customers through points, VIP tiers, and referrals embedded across product pages, checkout, and customer accounts. The only platform both Built for Shopify and Shopify Plus Certified, Smile pairs checkout-native loyalty experiences with industry-leading analytics and benchmarks, dedicated onboarding, and 24/7 support.