Track Keynote: Examining The Store’s Role in Connected Commerce Strategy

Stores are having a moment, with nearly two-thirds of Gen Z preferring to shop offline. However, the role of stores is in flux. As capabilities expand, stores are becoming smarter, more responsive, and more integrated with digital commerce. In this candid conversation, an executive will outline innovations in technology and shifting human capabilities that are putting their stores at the forefront of a connected commerce strategy. 
You’ll hear:
•        Best practices for 'store as hub' strategies for fulfillment, experience, and customer data
•        Positioning store operations, digital channels, and loyalty ecosystems for a unified performance model
•        Leveraging AI to enhance in-store decision-making, personalization, and operational precision