Insights: New Research on Online Shopper Needs and Expectations
People today face multiple pressures that are reshaping their shopping and product needs and expectations. Constraints on time and money are the most obvious, but hardly the only challenges that smart retailers need to meet. Three experts will present new, original research on the consumer: demographic, psychographic, and behavioral traits you need to keep in mind to maintain relevance. You’ll learn:
• How the needs and priorities of affluent shoppers are changing
• Features and qualities that fashion and apparel shoppers are looking for
• What forces and factors are most influencing purchase decisions today
Tuesday 29 September 5:05 PM - 5:45 PM
Ecommerce Excellence
