Debating AI Marketing Content: Slop, Savior, or Something Else?

Generative AI is transforming marketing and advertising. However marketers (and other content creators) that have used AI-generated content have faced backlash against “slop” displacing human creativity. This debate will feature two proponents of AI-generated creative and two experts convinced that AI shouldn’t play more than a subsidiary role in building marketing creative. This dynamic conversation will also feature plenty of audience participation, so come prepared to weigh in. Attendees will gain multiple points of view on the future of creativity, offering guidance on your own creative evolution.