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Brian Beck

Co-Founder
Master B2B

Brian Beck has more than two decades of experience in the ecommerce field, including 17 years as a C-level executive driving digital transformation. A sought-after expert and trusted advisor to some of the world’s top brands, he guides executives at manufacturers and distributors in driving growth from digital commerce. 

During his time in operating roles, Brian served as an ecommerce executive at several industry-leading companies, including Harbor Freight Tools and PacSun. He also served as CEO and COO of several fast growing early-stage ecommerce firms, which he built to Inc. 500 and Internet Retailer Top 500 status.  

Brian is the Author of the industry’s first comprehensive book on digital transformation for B2B firms, entitled “Billion Dollar B2B Ecommerce”.  He is a sought-after speaker and expert advisor, and is also a Managing Partner at Enceiba, the industry’s only B2B-focused Amazon agency.  Brian holds a B.A. in Economics and an M.B.A. in Finance, both from Rutgers University.

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Sep 28 202614:30–14:45
Level 2, Room 205

B2B Exchange Kickoff (Invite Only)

Welcome and setting the stage for an intimate and collaborative experience.
Sep 29 202609:30–09:50
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: What B2B can teach B2C

Intro to B2B: The B2B Opportunity
Sep 29 202609:50–10:10
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: Leveraging New Payment Types to Capture Incremental B2B Sales

B2B buyers expect payment options that align with their purchasing processes, cash-flow needs, and procurement requirements. This session will explore...
Sep 29 202610:15–10:35
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: Using your B2B Data to Drive Commerce Revenue G

Using your B2B Data to Drive Commerce Revenue Growth
Sep 29 202613:00–13:20
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: Growing & Maximizing Your B2B Channel with Marketplaces: Amazon Business, Walmart Business, & More

Marketplaces are rapidly expanding their B2B capabilities and creating new growth opportunities for brands. Learn how to optimize your assortment, pri...
Sep 29 202615:05–15:25
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: Leveraging AEO/GEO to Reach B2B Buyers

B2B search and discovery is fundamentally different from B2C, as wholesale buyers need to quickly locate the exact products, specifications, and quant...
Sep 29 202615:30–15:50
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: See It, Order It, Deliver It: Earning Repeat Business in B2B

B2B buying is rarely a single transaction; it's a cycle of ordering, reordering, and often automated replenishment. Customers return only when these c...
Sep 29 202616:00–16:20
The Discovery Stage 1

The B2B Exchange at Shoptalk, powered by Master B2B: From Reorder Portal to Revenue Engine: What B2B Learned from the B2C Playbook

For twenty years, B2B commerce meant a reorder portal bolted onto a decades-old ERP - good enough to take an order, never good enough to grow one. Mea...

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