Getting Search and Discovery Right for B2B Buyers

B2B search and discovery is fundamentally different from B2C, as wholesale buyers need to quickly locate the exact products, specifications, and quantities required for their businesses. With high purchase intent and little time to waste, these buyers expect search experiences that deliver exceptional accuracy, speed, and efficiency. This session will explore how companies can improve B2B search and discovery to reduce purchasing friction, increase buyer confidence, and drive more revenue.