For twenty years, B2B commerce meant a reorder portal bolted onto a decades-old ERP - good enough to take an order, never good enough to grow one. Meanwhile your buyers went home and shopped like it's 2026: search that works, the right price, checkout in three taps. They're done accepting less at work. Here's the twist: B2B can be better than B2C. You already know the buyer, the contract, the negotiated price, the business logic - everything a consumer site has to guess at. That stops being an IT project and becomes a revenue engine, one the CRO owns as much as the CIO. Join Dan Ross and Brian Beck for what B2C taught B2B - and why B2B is about to run the play better. Leave knowing where to start.