We’ll set the stage for The B2B Exchange @ Shoptalk—the only event dedicated to helping manufacturers, distributors, retailers, and technology leaders navigate the rapidly evolving world of B2B commerce. In this fast-paced kickoff, hosts Andy Hoar and Brian Beck will detail what B2B can learn from B2C—and what B2C companies are now learning from B2B. We'll highlight the biggest trends shaping commerce, from AI and digital transformation to changing buyer expectations, and preview an afternoon packed with practical insights, peer discussions, and actionable strategies that attendees can take back to their organizations.