Personalization is already an expectation in ecommerce, as retailers and brands must create differentiated experiences that drive both immediate impact and long-term customer value. As good personalization has become table stakes, the bar for excellent personalization has grown ever-higher. In this session, retail leaders will explore how they are implementing and tracking personalization that delivers. 

This panel will discuss: 
•        Common pitfalls that limit performance and scalability
•        Defining metrics that matter most when evaluating personalization ROI
•        Data strategies for improving the customer journey via personalization and recommendations