Why the B2B Search Box is Now the “Intent” Box

In the age of AI, the traditional site search box has quickly become an all-purpose ”intent box” for those more interested in buying vs. browsing. Discover how semantic search, AI-ready product data, personalization, and agentic AI are changing how B2B buyers find and purchase products. You'll leave with actionable ideas to improve discoverability, search performance, and customer experiences in an AI-first world.