Both online and offline, shopping increasingly encompasses very different needs and experiences, including ease and inspiration, and “foreground” – shopping with active customer engagement; and “background” – shopping on autopilot while someone is doing something else. This Track Keynote features a senior leader who will share how their company is evolving its shopping experience to meet these different shopping moments. You’ll hear:
•        How companies track and assess customer feedback on shopping experiences
•        The data and insights that help set priorities around customer experience
•        The benefits of optimizing shopping experiences to serve disparate customer need states