Brieane Olson



Serving as President of Pacsun, the popular youth retailer since 2021, Co-CEO since March 2023, and transitioning to her new role as CEO starting June 15, 2023, Brieane Olson has played an instrumental role in building and strengthening Pacsun’s brand through innovative strategies with a Gen Z focus, including leading Pacsun as the first retailer in its space to accept Bitpay.

As an Innovative, tech-centric retail executive who consistently drives brand strength and revenue growth through game-changing merchandising and marketing initiatives, Brieane leads with creativity, innovation, and a digital first mentality.

During her tenure at Pacsun, Olson spearheaded innovative collaborations for the LA based lifestyle brand, including working closely with Kanye West on his first clothing launch for Donda in 2013, and the signing of Kendall + Kylie clothing partnership exclusive to Pacsun when the girls were 12 and 15. She also took Pacsun global with the first ever shop footprint in London, launching both Men’s and Women’s shops at Selfridges in 2018 with launch parties hosted by Pacsun partner Jerry Lorenzo. True to her core leadership belief in nurturing in-house talent, she has consistently demonstrated a commitment to promoting from within the company.

Brieane graduated from the University of California, Berkeley with a Bachelor of Arts, Mass Communications & Business and attended Harvard Business School’s Advanced Management Program, where she is currently an AMP Ambassador. She is a board member at Women In Retail Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She currently resides in Newport Beach, California with her two children, Colette and Rousseau.