Assaf Baciu

Co-Founder & President


Assaf is Co-Founder and President of generative AI company Persado, which provides a Motivation AI platform for marketers to easily create personalized content at scale. Assaf is responsible for the vision and progression of Persado’s innovations and oversees product advancements. Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. He previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy, where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. He holds an MBA from the University of San Francisco and a Master’s in Social Psychology from the Sorbonne in Paris. Assaf lives in London with his family. He is a hummus connoisseur and enjoys reading sci-fi and spending time with his twin brother.