IDI

Level 1 sponsor

IDI (Interactive Data) helps marketers deepen their knowledge of current and potential customers with detailed insights into consumer demographics, financial information, lifestyles, buying behaviors, and more. With access to more than 750+ attributes and thousands of intent signals, you’ll improve targeting, audience prospecting, and conversions.
Get insights into:
• Income, financials, and affluency
• Property & Mortgage
• Automotive data
• Lifestyle and interests
• Buying intent behaviors
PII for identity linkage: email, phone, postal, HEMS, MAIDS (because our data is grounded in regulated data our accuracy is second to none). We have linkage for over 260 million individuals.
Marketplace data enhancement – for clients that use 3rd party marketplaces like Amazon and want to market to the customers fulfilled through that marketplace, we can enhance the data they receive (like first name and zip+4) with full postal address and email address.
Digital audiences (available to customize) including life event data like college grad, marriage, new home purchase and other interest data and standard demographic data – for CTV and internet targeting
Premier wealth data – because the regulated side of our business has access to W2 data we are able to more accurately profile geographic areas at the zip+4 level for disposable income, household income and retirement income
Email addresses and phone appends for email marketing and SMS. And 38 million businesses with up to 5 contacts per business.