2025 Speakers
Kari Cook
VP Strategy & Planning, Americas
MCoBeauty
Kari Cook is a transformational CPG leader with more than 15 years of experience spanning beauty, consumer goods, and consumer healthcare. Her career journey has taken her across Asia Pacific, Europe, and North America, where she has held roles at Nestlé, SunRice, and Sanofi Consumer Healthcare. She now serves as Vice President of Strategy & Planning (Americas) at Vidacorp, leading the Americas’ expansion of MCoBeauty. The fast-growing and most disruptive beauty brand redefining accessible luxury.
Kari’s breadth of experience covers end-to-end commercial management, digital transformation, and innovation leadership. She has owned full P&L responsibility at country levels, executed regional and global strategies, and successfully navigated local market complexities. From building brands and innovation pipelines, launching new categories and securing retail partnerships to modernizing go-to-market models, she has delivered results across every stage of the value chain.
Beyond commercial leadership, Kari has been at the forefront of digital transformation. Embedding CRM systems, business intelligence platforms, trade promotion management, and e-commerce strategies that sharpen execution and unlock new growth opportunities. She is recognized for championing innovation, fostering collaborative cultures, and building capability in high-performing teams.
Kari brings a rare global perspective and a proven record of driving change at scale, offering insights on growth, transformation, and leadership in today’s dynamic FMCG and beauty landscape.
Speaking on:
Bold Campaigns, Unexpected Collabs, and Brand Guts
Date & Time: Friday, September 19, 1:05pm — 1:45pm CT
Location: Water