2025 Speakers

Erica Randerson is an entrepreneurial, data-driven e-commerce leader with a track record of driving growth and transformation in the digital space. As Chief Digital Officer at Edible Brands and General Manager of Edible.com, she is responsible for driving eCommerce growth, customer experience innovation, and digital strategy across platforms, partnerships, and product.

Before joining Edible, Erica served as Vice President of eCommerce at Divi, a beauty startup recognized as Ulta Beauty’s 2023 Emerging Brand of the Year, where she led marketing, technology, and creative. Earlier in her career at Look Listen, a leading full-service digital agency, she refined her leadership skills at the intersection of digital marketing, technology, and creative strategy. Her strategic insights and innovative approach have consistently delivered profitable results.

An Atlanta native, Erica studied marketing at Georgia Tech before launching her professional career. She now lives north of the city with her husband, Matt, and their son, Everett.