2025 Speakers

Adrianna Brach is the Editorial Director of Shop TODAY at NBC News’ TODAY show. With over 15 years of experience in digital, print, and commerce, she has built her career at the intersection of storytelling and strategy. She previously led commerce editorial at Yahoo Lifestyle and held beauty and fashion editor roles at Conde Nast’s BRIDES and LUCKY magazines. On TODAY, she’s a familiar face through franchises like TODAY Bestsellers and Hot List, covering major shopping events, interviewing brand founders and celebrities, and helping audiences navigate what’s worth buying, and why.