Regan Jayne Plekenpol is the co-founder and President of rediem, a venture-backed martech company building brand communities for the agentic era. rediem works with brands like Sun Bum, Olipop, and Faherty to scale the emotional connection between brands and their customers.

She started rediem after years spent researching how people actually make decisions, and seeing the gap it exposed: brands were spending everything to acquire customers they never got to know, and calling a discount code loyalty. Her bet is that the next decade of retail belongs to brands that turn transactions into authentic relationships.

She brings a behavioural economics and public policy lens to the marketing tech category, and her work has been featured in Forbes, IDEO, and Modern Retail.

Born in Hong Kong and raised in Shanghai, Regan studied government and design thinking at Dartmouth College and earned a master's degree from Harvard in environmental and food policy before researching consumer behaviour at Harvard Law School. She lives in New York City.