Jonathan Yaffe, the cofounder and CEO of AnyRoad, believes in the power of leveraging data to scale transformative experiences. He founded AnyRoad, the first AI-powered Consumer Engagement platform after working for Red Bull, where his team strategically invested billions of dollars in experiential initiatives, without any direct insight into analytics or ROI. While living in Japan for ten years, Jonathan also co-founded the acclaimed boutique KAIS International School, the Mirai Institute, the first independent think tank in Japan, Midori.so, a network of creative incubators and co-working spaces, and three art galleries. Jonathan studied Cognitive Science at UC Berkeley, has traveled to 97 countries, lived in Brazil, Colombia, Switzerland, the United States, and Japan, and is a sushi addict.