Jim Cusson is Chairman and co-founder of TheoryNXT and Theory House, the retail branding agency for retail brands. He leads Theory House's strategic direction and client relationships, bringing decades of entrepreneurial experience to the agency's work. Today he's applying that same instinct to a new frontier: with TheoryNXT, he's building KASPER, an agentic commerce platform that helps brands measure and improve their visibility as AI assistants become the new storefront. From physical shelves to algorithmic ones, Jim is focused on making sure brands get seen.