J. Michael Prince
President & CEO U.S. Polo Assn.
J. Michael Prince is President, Chief Executive Officer, and Board Member of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, the official sports brand and broadcaster for the United States Polo Association (USPA). Michael provides executive leadership overseeing the iconic sport-inspired U.S. Polo Assn. brand, which has a $2.7 billion global footprint and is represented across 190 countries worldwide. His leadership drives the success of the Company’s more than 1,200 U.S. Polo Assn. retail stores, digital commerce, global partnerships, and overall management. Michael also oversees the Company’s global broadcasting business, Global Polo, which showcases high-profile polo games through multiple content platforms. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. In 2025, legendary ESPN broadcaster Chris Fowler hosted the U.S. Open Polo Championship at the USPA National Polo Center (NPC) in Palm Beach. Michael and U.S. Polo Assn. have been featured in Fast Company, Forbes, Fortune, Entrepreneur, GQ, Vanity Fair, WWD, Florida Trend, Palm Beach Illustrated, Modern Luxury, Retail & Leisure International, Modern Retail, Chain Store Age and on ESPN, MSN, Bloomberg, Yahoo Finance, Fox Business, TD Ameritrade, and Cheddar TV, as well as many international publications and broadcast outlets. He has also been a guest on a variety of leading business, industry, and sports podcasts.
2026 Agenda Sessions
Track Keynote: Brand Storytelling That Delights and Performs
One of the leading indicators of the new merging of retail and entertainment is a surge of brands and retailers jumping into the content creation game. From executive hiring to launching or expanding content studios, firms that might once have licensed IP or partnered with a studio are now creating content themselves. This session will feature two senior leaders sharing their vision for this new age of content-powered brand storytelling. You'll hear:
• How companies build brand storytelling and branded entertainment strategies
• When and how creating content in-house makes sense
• Key skills and roles needed to ensure original content success
Tuesday 29 September 15:45 - 16:05
Merging Shopping & Entertainment
• How companies build brand storytelling and branded entertainment strategies
• When and how creating content in-house makes sense
• Key skills and roles needed to ensure original content success America/Chicago
